Adv. Adi El Rom is a partner in the Hi-Tech department, jointly leading technology and regulation, internet law, gaming, privacy, and information security. Adi possesses deep and unique knowledge in global regulation relevant to technological environments, with extensive experience advising multinational companies, software developers, product and service entrepreneurs in the online environment, gaming companies, on various topics such as technological adaptation, regulatory compliance, and commercial consulting.
Adi’s expertise covers many regulatory and commercial areas related to privacy and data security, intellectual property including copyrights, trademarks, licensing and licenses, software security, cyber security, technology transactions, strategic consulting, AI, blockchain, media, games and entertainment, online commerce and news media, medical technologies, MedTech, compliance with marketing regulations (email and similar), as well as unique and global experience in all aspects of online advertising and the AdTech environment. Adi’s knowledge and experience in privacy regulation, data security, technology, advertising, and gaming enable her to provide comprehensive and tailored advice to clients while considering relevant regulations, business needs, and suitable technological solutions.
Adi has unique expertise in the field of compliance and regulation in online advertising, both of self-regulatory bodies that shape and set standards in the field including the Advertising Standards Authority (ASA), as well as state and federal legislation, including on behalf of the Federal Trade Commission (FTC), concerning the promotion of various services and products, including financial services, insurance, gaming, communications, food, medical services, security services, dating, and more. Adi’s expertise extends to online advertising within various platforms including comparison websites, search engine advertising and promotion, social networks, content websites, and more, as well as the processes for obtaining licenses for specific service advertising (financial and gaming).
Before joining the firm, Adv. Adi El Rom led the technology and regulation department at Amit Pollak Matalon Law Firm.
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